Lou Schuler

Author, Journalist, Presenter

Three of the fitness industry’s top writers and editors – Lou Schuler, Sean Hyson, and John Romaniello – show you how to improve your skills, build an audience, get the attention of magazine editors, create a revenue-generating business, and even achieve the ultimate recognition of your expertise: a published book.

Every day, thousands of fitness and nutrition pros look at magazines like Men’s Health, Shape, Men’s Fitness, and Women’s Health. They look at sites like T-nation and bodybuilding.com. They look at the most popular blogs in their areas of interest. And every day, many of them ask the same questions:

“How do I build a bigger audience and get more attention for my work?”

“How do I get my name and my ideas into those places?”

“I see the same names over and over again in the big magazines and websites. What do they know that I don’t? Why does their stuff get published, but mine doesn’t?”

Really, it’s all just one question: You want to know how someone goes from the outside to the inside. You want to know how to improve your work, build your brand, and get the attention of the gatekeepers – the editors and writers who decide which articles to publish or post, and which contributors to trust with key assignments.

Who would know better than three of those insiders?

Lou Schuler was one of the original gatekeepers as fitness editor at Men’s Fitness and Fitness Director at Men’s Health. He’s helped a long list of journalists and fitness pros get started and find success.

Sean Hyson, group training director for Men’s Fitness and Muscle & Fitness, probably assigns, edits, and writes as much fitness copy as anyone in publishing. Like Lou, he’s helped dozens of fitness pros, including many of today’s most recognizable names, get their first break in his magazines.

John Romaniello has built a huge readership at his website, romanfitnesssystems.com, in just three years. He’s also been a regular contributor to T-nation and the Huffington Post, and used his online popularity to get a seven-figure book deal with HarperCollins.

The result of their collaboration is How to Get Published: Writing Domination in the Fitness Industry. It’s really five ebooks in one:

Part 1: Sit Your Ass Down and Write helps you understand the basics of good writing.

Part 2: Fitness Blogging for Fun and Profit shows you how to launch a site, build an audience, and eventually make money.

Part 3: How to Get Published in Magazines gives you an insider’s tips on how to pitch story ideas that get an editor’s attention, and then deliver articles so strong that the editor can’t wait to work with you again.

Part 4: How to Write a Book takes you through the process that begins with an unformed idea and ends, in the best-case scenario, with a published book.

Part 5: The Writing Life answers the questions you would never think to ask about your new part-time career in publishing.

In addition, How to Get Published: Writing Domination in the Fitness Industry includes bonus interviews with Jason Ferruggia, Craig Ballantyne, Nate Green, Jason Lengstorf (the guy who designed this very website), and coauthor John Romaniello, who goes into more detail about the decisions and strategies that made him one of the best-paid fitness authors in publishing history.

Click here to get How to Get Published: Writing Domination the Fitness Industry.